Best of both worlds in Kurow
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Women pulling together to put on market
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Jess Beachen is ready to put her own stamp on the fashion industry. She talks to
Rebecca Ryan about her new label, Jessica Flora, and effecting meaningful change.
A seed for creativity was planted in Jess Beachen from a very young age, and she has never chased any career path other than design.
After years spent working in different areas of the fashion industry, she has finally launched her own label – Jessica Flora.
Beachen, who is moving to Kurow this month, grew up on a sheep and beef farm in Hawke’s Bay.
As a young girl, she was taught by her mother how to make little lavender bags for drawers.