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Bank engagement startup Flourish Fi leans into concept of banks aren t going anywhere • TechCrunch

Flourish Fi licenses technology so that banks can have better engagement and loyalty while customers increase their financial knowledge.

United statesSamir goelPedro mouraCap table coalitionLightspeed venture partners scout fundI am the fundSan francisco basedJessica etingLatin americaRemarkable venturesPotencia venturesAmplifica capital

Sonoma County co-founder of Flourish has a passion for helping the underserved tune up their finances

Here’s how these residents of Petaluma and Sacramento built financial technology firm Flourish, which makes an incentive-based app to teach money management.

United statesCosta ricaPedro mouraUniversity of californiaMorgan stanleyHaas school of businessJessica etingHaas schoolLatin america

Flourish, a startup that aims to help banks engage and retain customers, raises $1 5M

Flourish, a startup that aims to help banks engage and retain customers, raises $1 5M
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Flourish, a startup that aims to help banks engage and retain customers, raises $1 5M – TechCrunch

But it’s not every day that we hear of Latin American VCs investing in U.S.-based startups. Berkeley-based fintech Flourish has raised $1.5 million in a funding round led by Brazilian venture capital firm Canary. Founded by Pedro Moura and Jessica Eting, the startup offers an “engagement and financial wellness” solution for banks, fintechs and credit unions with the goal of helping them engage and retain clients. Also participating in the round were Xochi Ventures, First Check Ventures, Magma Capital and GV Angels as well as strategic angels including Rodrigo Xavier (former Bank of America CEO in Brazil), Beth Stelluto (formerly of Schwab), Gustavo Lasala (president and CEO of The People Fund) and Brian Requarth (founder of Viva Real).

United statesRodrigo xavierBeth stellutoGustavo lasalaPedro mouraHaas school of businessPeople fundLatin americanJessica etingXochi venturesFirst check venturesMagma capitalBrian requarthViva realFlourish savings appAmericas flourish