wings. my lunch partner a national renowned animal rights activist. the food entirely plant based. brought home a controversy that people trying to stop plant based food if being labelled a meat. the animal meat side has worked to prevent legislation to prevent the practice. but the animal plant based industry is fighting back. joining me now is jessica almy, director of good food institute. a non profit. and dr. mike strahan a veterinarian commissioner of agriculture and forestry in louisiana. october of 2020 the been a on vegan food using meat on its label will take effect in his state. dr. strain, let me show you, let me show everybody a commercial right now for the impossible whopper. take a look at this.
consumers and the new consumers that are coming up that will be buying these products. and so whether or not it is meat, poultry, beef, shrimp, crawfish. we need to make sure that that is what the product is. jessica, does everyone love competition? what is really going on here in your opinion? yeah this is an absurd law. and the other state laws that are like it are also absurd. this is an imaginary crisis. no one is mistaking a veggie burger for meet. what is really going on is producers are afraid of the new competition. and they have enlisted the government s help to sensor the labels of their competitors. i want to show another ad. this is from dunkin donuts. what it says is plant-based protein patty. jessica you first. react to dunkin donut s ad