consumers and the new consumers that are coming up that will be buying these products. and so whether or not it is meat, poultry, beef, shrimp, crawfish. we need to make sure that that is what the product is. >> jessica, does everyone love competition? what is really going on here in your opinion? >> yeah this is an absurd law. and the other state laws that are like it are also absurd. this is an imaginary crisis. no one is mistaking a veggie burger for meet. what is really going on is producers are afraid of the new competition. and they have enlisted the government's help to sensor the labels of their competitors. >> i want to show another ad. this is from dunkin' donuts. what it says is plant-based protein patty. jessica you first. react to dunkin' donut's ad
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