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72% of Consumers Back Brands That Provide Employees Extra Pay Amid COVID
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Businesses offering workers extra pay and other perks during COVID-19 reportedly gained new revenue and loyalty from consumers for those deeds.
A fresh survey by Invisibly suggests that brands providing values to make today’s world more for employees tend to win the trust of buyers more so than those who don’t.
The data analytics firm teamed with Vrity using Invisibly Realtime Research to ask nearly 1,110 consumers to see if they are more likely to shop with brands that treated employees better during the pandemic.