Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat. Other major companies, including VF Corp and Permira-owned Reformation, are also touting warm-weather styles made with Tencel, a lyocell fiber that textile manufacturer Lenzing says is more absorbent than cotton. The push comes as clothing retailers, whose sales dipped as
By Katherine Masters NEW YORK (Reuters) - Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabri.
Focus: Clothiers bet on cooling fabrics as global temps rise reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.
By Katherine Masters NEW YORK (Reuters) - Retailers such as Macy's and Columbia Sportswear are expanding their use of "breathable" and "cooling" fabri.