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As part of the National Football League's International Home Marketing Area (HMA) initiative, the New England Patriots submitted a proposal and were awarded Germany as their international home market.

United statesGillette stadiumSebastian vollmerMarkus kuhnRobert kraftJakob johnsonNational football league international home marketing areaNational football leagueInternational home marketing areaNew england patriotsPatriots chairmanSuper bowlBoston based globalization partnersKraft sportsJess dodgeChief growth officer