after a very long day, mike gave jerry an evelyn a homework assignment for the next day. first of all, we identify your top ten clients. the people who bring in money but who you love. the second thing is mentor schedule. it s our responsibility to manage the schedule. he ll give us knowledge, we give him commitment. the third thing is we ve got to pick the logo we love. i think it s changing or pushing the limit of what we normally are. all right? okay. we ll give it our best shot. team break. we ll find out whether that ashville couple can overcome their business problems later many the show. if anyone knows about persevering in the shape of hardship it s the people of new orleans. being in the middle of hurricane seasons reminds us of the challenges that community faced after katrina s devastation six years. that city s small business community has rebounded and is
gray squirrel and put it with the asheville playgrounds logo, i think it s a nice blend. it s not what i expected, but i love the decision. with their homework done and a new company name chosen, they got to share the news about the changes with the local paper, the asheville citizen times. has this been overwhelming for you? of course. the resulting story was front page news in asheville which was exactly the kind of local exposure dana was looking for. building on that momentum, dana also approached the customers on jerry and evelyn s top ten client list and asked them to do an online review. mike took the business owners aside to talk a little more about their original question. how do boost sales when they sell a product that doesn t have a repeat customers? you ve got to increase sales. here s how you do it. tip number one, i want you to start asking for vendor
we thought calling it gray squirrel and having a tag line from playgrounds to park grounds would really allow you to say what and see everyone smiles when they see gray squirrel. you think outdoors. we thought having the car that looks like wood and a ruler. the gray squirrel makes me chuckle. i like that it doesn t have playgrounds in it and i don t like that it doesn t have playgrounds in it. with a vast knowledge of the business, matt miller third generation and other than of play world systems offered to mentor jerry and evelyn who are still relative newcomers to this complicated business. did you have a chance to check out their website and see what they re doing? i did. i looked through it and they re making some really interesting pieces of equipment. thank you. thank you. that s completely your strength. but when i pulled up your website, i wouldn t have known that right away. oh, interesting.
with the sbreep neural community taking an interest in helping boost asheville playgrounds, several local businesses contributed not only their time, but also some much needed items, like new signage. that is so cool. they provided flowers and a new phone system. we wanted to give you a lifetime virtual phone system and make sure when people call you your first image is professional. when they try to reach you and call you, the call is going to forward wherever you are. i really didn t know this existed. this is really cool. after some tweaks to the logo and branding, karen of studio 88 built jerry and evelyn an entirely new website. i want to show you your website. oh, wow. packed with lots of pictures and information, the old site was busy and strahling. the new design the organized and easy to navigate with the custom designed playground images taking center stage in galleries
give this business a boost. yesterday was sorting out what s going on here. there s a lot going on. today where the rubber hits the road we re going to do some heavy lifting and get things cleaned up. first up, checking to see if jerry and evelyn did their work. what about the top ten clients? we ve got a list of 15. any common trend that you identified of any type? yes. i think that they re all really creative, interesting projects that we ve done. comma commonality is a seed for finding other clients. tell me about the mentor? i m inclined to the beginning to like to meet every two weeks. now, the big reveal, what is the name of the new business? the new name of the current business? asheville playgrounds. we decided to go with that it s a little less playful and a little more to the point of what we do. we re going to play with the graphics in we like what gray squirrel looks like. if we take the background from