Creative 120 Add to collection
Produced by La Doble and directed by Lemon with Wunderman Thompson Argentina and Dhélet VMLY&R, the film draws attention to non-consensual dissemination of images
The lockdown has increased the sharing of intimate images. In many countries this caused the porn-revenge complaints to rise and irreversible damages which lead to the death of a number of victims. Faced with this alarming situation, Wunderman Thompson Argentina, Dhélet VMLY&R and Movistar sought to change the traditional communication, to raise awareness and make the non-consensual dissemination of images and videos problem visible to all.
The new Movistar campaign, devised by Wunderman Thompson Argentina and Dhélet VMLY&R, shows the game of two young people filming each other with complicity, until the codes are broken. Composed of film, radio and social, it seeks to provide support to people who are in this situation and to raise awareness among all.