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The innovation game | Business Travel News Europe

The business travel industry is rapidly innovating, with startups and legacy players leveraging technology and artificial intelligence to enhance booking management and on-trip experiences. However, challenges remain due to industry complexities and the need for substantial funding. Startups often pivot to B2B markets due to difficulties in gaining relevance in B2C and need to communicate their product's value to non-travel stakeholders. While acquiring early customers and surviving in the corporate travel sector is tough, startups contribute to innovation and early adopters can highly influence product customisations.

Tripbam and Emburse unveil first collaborative efforts | Business Travel News Europe

Three months since travel and expense platform Emburse acquired reshopping and auditing specialist Tripbam, the two companies unveiled their first collaborative development at the BTN Group’s Innovate event in New York this week – and landed the People’s Choice award for their efforts.

Only 16% of business travellers prioritise sustainability in trip planning

Only 16% of business travellers prioritise sustainability in trip planning
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Emburse: Only 16% of Business Travellers Prioritise Sustainability in Trip Planning, Despite Desire for More Eco-friendly Travel Options

Emburse: Only 16% of Business Travellers Prioritise Sustainability in Trip Planning, Despite Desire for More Eco-friendly Travel Options
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Sustainability not a priority for UK business travellers, says survey

Business travellers in the UK prioritise cost and convenience over environmental concerns when booking travel, according to the latest research commissioned by payments specialist Emburse.

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