This Christmas, using exotic fruit and vegetables for indoor barbecuing is becoming a real hit
You can bring the most unusual exotic fruits to market but, if people aren t familiar with them, they won t sell. After all, unknown means unloved. That s why, every day, we work on introducing consumers to our exotic fruit range. We do so through recipes, information, and other forms of inspiration, says Jeroen Groenewegen of Yex, a produce wholesaler in the Netherlands. We help our clients to get their shoppers excited about and actually to buy these products. We explain to both consumers and store employees how to use these exotics. The moment of truth is on the shop floor. Then, it s vital to know how to present these products. For our Discovered brand, we refer people to our inspiration platform. It s full of recipes and other great information.