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Will Bruce Springsteen be in Jeep’s Super Bowl ad?
E.J. Schultz, Advertising Age
Bruce Springsteen & The E Street Band perform at Rogers Arena in Vancouver, Canada.
Bruce Springsteen notorious for avoiding ad appearances might finally be in a big one: The Boss appears poised to star in Jeep’s Super Bowl ad.
Local media reports out of Nebraska documented his travels in the state in recent days that appear to be related to shooting a big game ad for the car brand. NTV, an ABC affiliate in the state,
on Wednesday cited a now-deleted tweet from an airport in Hastings, Neb., that stated “Bruce ‘The Boss’ Springsteen lands in Hastings to film a Jeep commercial in Blue Hill for the Super Bowl,” referring to a small town south of the city.