115 CEOs sign on to campaign to reverse SA s current trajectory citizen.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from citizen.co.za Daily Mail and Mail on Sunday newspapers.
Smaller countries in Africa like Rwanda, Mauritius and Botswana are successfully repositioning themselves, but we lack clarity about what South Africa is, what does South Africa stand for … we have in many ways not been able to define Brand South Africa , says local branding guru Thebe Ikalafeng.
I think we ve got huge things to offer but that part of the problem is we have people who are greedy, who want to take everything for themselves, and they don t want to actually share the riches of our country – Nerine Kahn, former head of the CCMA and now MD of Employment Relations Exchange.