autoevolution 7 Feb 2021, 7:35 UTC ·
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Because the 2021 Super Bowl promises to be an incredible global show, we already know major companies – automakers being chief among them – are investing millions in a bid to catch everyone’s attention. But here’s an alternative advertisement that features a car but isn’t sponsored in any way by the manufacturer and has a story but doesn’t air during the commercial brakes of Super Bowl LV. 15 photos
That’s an alternative ad in more than one way, as it also promotes sustainable mobility, green energy, and even acts as a contemporary remake of a cult classic. It was created by Los Angeles-based production company Valkyr and was specifically targeted against the high-budget Super Bowl ads from big conglomerates.