Yellowpop, a NYC-based home brand specializing in LED neon signs, closed a $4m Series A funding.
The round included participation from Eutopia, a distinguished Paris- and New York-based early-stage venture capital fund.
The company plans to use the funds to continue its global expansion through 2021 and further develop as a lifestyle and home brand.
Beyond the brand’s signature LED neon signs, Yellowpop plans to use the funding to expand and develop its product line into a holistic home decor brand, beginning with new partnerships featuring blue-chip artists and brick-and-mortar retail locations in cities like New York, Paris, and London. Yellowpop will also be adding over a dozen new roles to their team.