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Why are Gucci, Chanel, Hermes so eager to support South Korean cultural heritage?
Gucci, Chanel and other global luxury brands are increasingly turning their attention to Korea s cultural heritage, rich with tradition and history. They frame these initiatives as social contributions but are driven by strategic motivations.
France general
South korea
Cholla namdo
Saint laurent
Pays de la loire
Gyotaejeon hall
Christian dior
Louis vuitton
Choi yeol
Jeon hyung yeon
Geunjeongjeon hall
Courtesy of the cultural heritage administration
Courtesy of shinsegae department
National heritage basic law
Cultural heritage committee
Courtesy of the cultural heritage administration royal
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