UTA Acquires Echo Location Talent Agency, Founder Obi Asika Named Co-Head of UK Office
Music clients coming over include Diplo, Marshmello, Major Lazer, Alesso, Bugzy Malone and moreBrian Welk | March 3, 2021 @ 8:30 AM
Photo courtesy of UTA
UTA has acquired London-based talent agency Echo Location, and Echo’s founder, Obi Asika, has been named the co-head of UTA’s UK office where he will serve alongside Neil Warnock.
The move helps bolster UTA’s global music footprint, as Echo Location represents electronic and hip hop artists such as Diplo, Marshmello, Major Lazer, Alesso, Bugzy Malone and many more. Asika will be responsible for driving UTA’s music business and expanding its existing practice areas including comedy, sports, marketing and other verticals.