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like jennifer and brooke are confident that customers will continue to support their businesses, even after construction on main street begins. i think that there s a feeling here of taking care of each other, you know, and not just look for the cheapest thing i can find in any big box store, but i m willing to pay a little bit more if i can get it locally and support a local business. it s a great place to visit and also helps to offer an alternative to the great city shopping mall environment. great barrington was one example, but they are not alone. small businesses in communities around the country have had to get creative with their marketing to get customers to bypass those big chain stores nearby. in burbank, california, shopping local has taken off in the magnolia park section of the city, where once a month the retail community there comes together to not only revitalize sales, but also the neighborhood.
and see how great it is and how many great stores there are here. jennifer, amanda, and the other retailers in the area started working together on new ideas to attract more customers on ladies night. one of the best, inviting l.a. s trendy food trucks to be part of the evening s festivities and with legions of food trucks, devotees following the whereabouts of their trucks with social media, many new customers are discovering magnolia park on ladies night every month. they use facebook and twitter to post where they are going to be, so they have our built-in audience already for them. so it s, i think, a win-win. the successive ladies night is also attracting new businesses to the area like shannon s wine bar, which has been doing free tastings on ladies night. to actually come in and open my business, if i didn t have the support of the community, it wouldn t happen. that feeling of the community was never stronger than it was during small business saturday, the day between
there were no jobs out there. there were there was no extra money. that s when susan cade and kathleen bailey came up with the simple idea of staying open late one friday every month to have a little party for their customers. cathy said, what do we do to get more women in, and i went, friday night, girls night, let s make it a party. have complimentary wine, and offer a discount. we have these big four red dice that light up. when they come in, they have to roll for their discount, and it s so funny because they bounce and it s hilarious. the idea started to take off when amanda vernon of mindfulness and jennifer hardaway decided they wanted to participate in ladies night, too. i jumped right on it. i said, absolutely, i m in. there really were no goals other than to create a night people would come to the neighborhood