Hows. This is staying connected with xfinity to make moving. Simple. Easy. Awesome. Stay connected while you move with the best wifi experience and twohour appointment windows. Click, call or visit a store today. Good morning. Coming up, we have a Special Edition of msnbcs Your Business, which is focused on Women Entrepreneurs. Swhenlt from providing Handyman Services to selling storage units. What has she learned from running a Service Business that she could run a productoriented one. What this woman learned when she took an airport out of bankruptcy. Plus how to eliminate bias from women in advertising. When we have Your Business, we have your back. Thats all coming up on this
Special Edition of Your Business. Hi, everyone. Im j. J. Ramberg. Welcome to Your Business, the show dedicated to helping your growing business. When we first started this program 12 years ago, there was not a lot of attention paid to female founders. The fact is there are many less of them than male founders,
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here to talk more about the role of women and adds is jennifer da silva. she s a marketer with experience working in fortune 500 brands. thank you so much for having me. this is so interesting what s happening now. i remember when dove came out with the real women campaign. it was such a great deal and a lot of great brands have followed. ultimately brands are only going to keep doing this if it increases their sales because i don t care how much you care about social responsibility, et cetera. if you re not selling because your advertising is not working, it s irrelevant. cromat. tell us what that is.
the centennial of women s suffrage in the united states. jennifer da silva is here. nearly 20 years of experience working on brands. comcast is one of their clients. good to see you. good to see you. thank you so much for having me. this is so interesting. what s happening now. when dove came out with the real women campaign, it was a big deal and a lot of great brands have followed. ultimately, brands are only going to keep doing this if it increases their sales. i don t care how much you care about social responsibility, if your company goes under, your advertisers not working, it s irrelevant. i want to put up one of the companies that you workedw the ad that they have. this is crow mat, is it? tell us what they did. it s a swimwear brand. traditionally when you go to the