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point. we re talking about root canals. i even thought about booking my dentist for this. let me bring in jennifer cavanaugh along with oliver darcy and amy webb. webb is the author of the big nine, how the tech titans and their thinking machines could warp humanity. we re going to talk about the thinking machines. first to you, jennifer, on truth decay. what are the main drivers of truth decay? it starts with cognitive bias. we re predisposed to believe false information and to really cling that information once we believe it the first time. that s always been around. that s not really the main driver. the main driver that we point to in our book is changes in the media landscape. this would include the rise of social media which makes it really easy to spread disinformation as well as the diversity of sources that are available. it s really easy for people to find information that confirms what they believe regardless of what they believe. and this book truth decay