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The Queen s Gambit drives demand for chess merch and experiences

Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. The Harmon Room by 21c Museum Hotel Lexington and VisitLEX, inspired by The Queen s Gambit. 21c Museum Hotels This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The Queen s Gambit became a streaming sensation, breaking viewer numbers and encouraging an interest in chess. Three months after its release, the show has revived some tourism industries and retail sales. Ecommerce exploded, while one streamer reported jumping from 20,000 followers to 259,000 today. While folding laundry, Michelle Garside has found that her mind instinctively roams to chess tactics. 

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