Nordstrom, Minneapolis retailer Henna & Hijabs partner to release headscarf collection - Minneapolis / St Paul Business Journal bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.
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SEATTLE, May 24, 2021 /PRNewswire/ Nordstrom announced today that BP. – a Nordstrom Made brand designed for young adults – is introducing an ongoing collaboration with WILDFANG – a brand that challenges stereotypes and gender norms. BP. + WILDFANG is designed for women-identified customers, and will feature jumpsuits, button ups, blazers, statement tees and accessories in a body-diverse size range from $12-$89.
BP. + WILDFANG
BP. + WILDFANG
The BP. and WILDFANG teams have been working over the last 18 months to develop not only a product collaboration, but an immersive partnership that includes gender knowledge trainings for employees, product research, social responsibility initiatives and marketing research. This work will culminate with a series of BP. + WILDFANG collections beginning in May 2021, each complimented with employee trainings.