i have a kind of a different challenge than most people. i am the only girl guitar company in a very male dominated industry and my question is how to sell and market guitar company in a male dom the nated industry. how to sell a market more to females where there are no other companies doing what i do. we actually did a story on tisha a few years ago. jen, this is what you do, you market to females. you market to girls. right. what she sees as a disadvantage is an enormous advantage. i went online to research the images, the designs, and it is amazing. my children would be all over it. so there s many strategies they could do. some, first, are product pla placement. trying to get into some of the shows on nickelodeon or shows children are watching to get people in the different bands on these shows to use the product. product placement is huge. other influencers if she knows young girls in their own bands but also doing a competition so that girls could do videos and
you that s the best way to approach your business. you don t want to get into an overproduction situation. you really want to manage your inventory. now obviously you want to make your decisions based on the long-term ramifications. but stuff like keeping your product fresh, not overproducing, keep it scarce in the market. things like that, are short-term decisions that have long-term ramifications. and that s kind of how i operate. but i m not a big one at looking at three-year, five-year financial plans. they never seem to work out. they seem to get rewritten. but i think we want to be very focused on the present to succeed in business. it s time now to answer some of your business questions. alfred edmond, senior vice president and chief content officer at black enterprise magazine and jen groover is a serial entrepreneur best known for creating butler bag as well as her lifestyle brand empowered by jen groover. good to see both of you guys. that is one of your new bow ties. eve
hi, everyone, i m j.j. ramberg and welcome to your business. deciding where to manufacture your product is a big decision. do you go overseas, where things may be cheaper, but the complications may be trickier? or do you keep things stateside where you face a whole host of other issues? today we follow one business owner who decided that he wanted his golf products to be 100% made in the usa. so how was he able to source everything locally? he literally packed his bag and started knocking on doors. dollars and cents-wise, it s actually cheaper for us to make the product here than it is for us to make it overseas, and it s more effective for us. we can drive and within two hours we can be at every one of our suppliers. when charlie burgwyn was ready to launch his line of luxury golf accessories he knew he wanted to source all of his supplies locally. it s important to our business and it s important to our brand to have a product made domestically. founder of stitc
early this monday morning, march 21st, 2011. and good morning. good morning. welcome to the early show here on a monday morning, i m chris wragge. i m erica hill. good to have you with us. following two very major stories this morning. first of which the situation in japan. all eyes on that nuclear facility in fukushima once again. this as reports as i mention a few moments ago, smoke emanating from that troubled reactor 3 there. and now reports of radiation levels detected radiation levels in both the food and the water in that safety zone around the nuclear plant right now. we re going to continue to follow this and have an update on the situation there in the coming moments. you mentioned two major stories. the other one, of course, that we are following is happening in libya. for a second night, u.s. and allied forces carried out air strikes on libyan government targets. one missile hit a building at gadhafi headquarters in tripoli. a top navy official says th
i m going to give it to you next hour. this hour s slogan. let s just roll the animation. [captioning made possible by fox news channel] captioned by the national captioning institute www.ncicap.org alisyn: good morning, everybody. nice to see you guys. steve: nice to see you. welcome back. alisyn: i was away last week on vacation. are you rested and happy? no. steve: he has been on vacation with three kids. what do you think? alisyn: i feel his pain. brian: i was tracking this story. when this soldier went missing a couple weeks ago, you wonder what was going to happen. now we know more. alisyn: keep him in your prayers, that s the plea from private first class bo robert bergdahl. the american soldier captured in afghanistan. you are seeing the first picture we have of him. joining us on the phone is conner powell. what more do we know about the situation this morning. the pentagon is now confirming what many people fear that private bergdahl is the soldier in the taliba