The latest effort in the Food and Drug Administration’s ongoing “The Real Cost of Smoking” campaign, developed in partnership with its agency of record FCB New York, examines the immediate mental health consequences of smoking.
Creative 56 Add to collection
TBWA\Chiat\Day NY teams with director Billy Boyd Cape and Academy Films on latest campaign
With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life.
However, despite health being more top of mind than ever, almost 75% of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner.
Focused on keeping Midwesterner’s at their very best, for life, MCHS has partnered with creative agency TBWA\Chiat\Day NY and Academy Films for its latest marketing campaign. The second iteration of its 2020 brand campaign Expert Care. Everyday, For Life, the campaign continues to position the brand as a destination of experts putting its patients health first.