The company said that the Pearl Milling Company was established in 1888 in St Joseph, Missouri, and was the first to come up with self-rising pancake mix. Even though the pancake brand s name is changing, the packaging will be familiar to the old Aunt Jemima s red box. Quaker also said that the organization will donate $1M to groups that empower Black women and girls as part of the Pearl Milling Company rollout.
(Pepsico)
As soon as the news made its way to social media, people started talking about it. Social Media personality Kemmstar tweeted, Aunt Jemima Maple Syrup new logo & name! RACISM JUST ENDED! While one person slammed the act and wrote, What people failed to realize is that it isnt a stereotype. The actual aunt Jemima was a freed slave who sold her breakfast recipes to Quaker oats co. to the tune of several million dollars. Great job, you re erasing black history just because you believe her character was racist.
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