Can you take ego out of the creative process – and should you?
In the creative industries, it can be hard to divorce an idea from its author. But big characters can often put colleagues in the shade – and push through bad ideas by force of personality rather than consensus. On the other hand, pride in one’s work and a little self-confidence can go a long way – and who among us has never felt the sting of rejection?
This isn’t just a problem for creative teams. So, we asked strategists and planners, as well as top chief creative officers, creative directors and art directors, for their advice on how to sidestep ego.