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BIMA, the leading provider of mobile-delivered health and insurance services has been awarded, Best Mobile Innovation for Health and Insurance in Ghana by Global Brands Magazine.
Global Brands Awards, part of the UK-based Global Brands Magazine, recognizes companies with a unique vision, exceptional service, innovative solutions, and consumer-centric products. This is the first Global Brand Award for BIMA.
The Global Brand Award for BIMA follows a successful marketing campaign, run across Ghana in 2020. BIMA Asorti helped drive awareness for BIMA’s mobile-delivered insurance and health services through a series of TV, radio, and digital advertising.
Jemima Ashietey, Marketing Manager, BIMA Ghana, said: “We know our customers value BIMA as a trustworthy and caring brand. We continuously work to improve and make products that are innovative, simple and affordable and that place customers at the heart of our services. We honoured to be recognized at the Global Brand Awards fo