Jennifer Hughes
3 minute read
A boy enjoys free meals during a feeding program at a slum community in Manila October 28, 2011. REUTERS/Cheryl Ravelo
Companies need a story to pique investor interest. Would-be owners of Manila-based Monde Nissin, which hopes to raise $1 billion in an initial public offering, may be tempted to focus on the companyâs ownership of Quorn as a way to play the fast-growing, ultra-cool meat-free market. But products like Lucky Me instant noodles and Jelly Vit juice are the key to valuing the business.
Founded in 1979, family-controlled Monde Nissin sells across the region with its real strength in the Philippines. Revenue growth of 5% a year in the snacks business is rather bland, however.