ERR s Russian-language TV channel, ETV+, has continued to show strong growth. The channel provides an important counter to big budget, Kremlin-controlled stations which also actively broadcast in Estonia and the Baltic States, and by some metrics is now more popular than these offerings.
The coronavirus crisis has without a doubt raised the importance and relevance of the channel, providing as it does accurate and local public information on the virus.
The major commercial Russian channels, which includes a dedicated Baltic States channel (PBK) still each outstrip ETV+ in terms of overall viewing time, but at certain periods ETV+, which has been in operation for well over five years, finds itself the most widely-viewed channel at that point in time.