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High-Income Shoppers Seek Store-Specific Card-Linked Rewards

Wealthier and younger shoppers are driving demand for store-specific card-linked rewards, presenting retailers with new opportunities.

PayPal Building Ad Business Based on User Data

PayPal is the latest company to follow a trend set by JPMorgan Chase as it creates an advertising and shopper network.

Banyan CEO: Chase s Media Move Highlights Value of Customer Data

Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain…

Banyan: Chase s Media Move Highlights Value of Customer Data

Banyan CEO Jehan Luth says Chase’s new media platform will bring consumer transaction data more firmly to the forefront of banks’ platforms.

1 in 4 Gen Z Shoppers Use Card-Linked Offers for Products

Product-specific card-linked offers are beginning to catch on among younger consumers, PYMNTS Intelligence finds.

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