you build a list that s very that can end up being powerful. using technologies like, say, mail chip, you can get excellent analytics on who is opening the e-mail, who is clicking on what. again, despite the rise of social media, a lot of us use e-mail a lot. that s a very, very effective tool for having a conversation with customers. so true. especially for the demographic. for younger people they re into texting and other things. e-mail does work. ask your friends. go get your friends. have referrals. exactly. jeffrey and daniel. thank you guys both so much. it was great to see you. really appreciate it. thanks, j.j. thank you so much for joining me today. our viewers write us all the time asking where they can review segments they saw on the show. well, all you have to do is go to our website. it is open forum.com/your business. you ll find all of today s segments, old segments, plus more information to help your business grow. you can also follow us on
two, invite the kids to work. during the holiday break or on snow days, tell employees they can bring kids to the office and provide an on-site baby-sitter. three, offer a fitness program. you can host a lunchtime yoga class, bike rides or provide discounted gym memberships so that your employees know you care about their health. four, give to a charity they choose. make a small donation to each nonprofit employee suggests or let them vote on one organization to send a more sizable gift to. and five, provide time for personal projects. one day a month or a few days out of year, give your employees time off to volunteer or do community service. it s time to answer some of your business questions. daniel and jeffrey join us once again. the first one is about keeping potential clients interested. recently we became a channel partner of a large international
the surprising truth about moving others and the change agent of marketing is on the set with me. jeffrey haze let, the head of the hayes let group and speaks to and advises small business owners. great to see all of you. good to be here, j.j. jeffrey, i m going to ask you because you talk to so many small business people every day. do you feel like there is a sense of optimism that people are excited about next year or is there trepidation? i won t use the word excited but you can tell the mood started to shift which is really nice. i think people are getting over the issues happening in washington. i m sure others talk about that. they re getting into an optimistic mood. i won t say enthusiastic, but optimistic. people are tweeting me back and writing me on social media, starting to look at hiring more people and do other things. they re getting ready for the plans for 2014 and starting to implement that. john, what are you hearing? we re hearing exactly the same thing. yo
customer. we have marketing materials that we leave with them and we feel they take that marketing material and bookmark us on the web and call us or think of us as mother s day and father s day or other times of the year. the company hasn t found the perfect formula to break off the title. but they re still trying and are quite sure they re going to crack the code. i think our potential is unlimited because families are always looking for more fun ways to spend time together. we ve dealt with this question a lot over the past few years and it s a hard one. how do you sustain a seasonal business year-round? let s turn to this week s board of directors. jeffrey haze let is the het head of the hazelet group and author of running the gauntlet. and mike mcalowitz is the founder of object obsidian
every business is trying to push. that s the big revolution. television, radio, print. all this stuff was pushed the message. now it is about listening instead of talking. i was talking to this pauley the other day and said it is kind of creepy. i am a customer much this business or going about my own life. suddenly some guy i don t know who runs the wine company and gets in touch with me. what s your reaction to that? i respect that. data clearly shows 95% of the people when you are acting nice and trying to do something for them are going to respond well to it. i m sure there are tons of introverts and super private people but tend not to be the people users of twitter and facebook in the beginning anyway. they get forced into it. how many people right now watching this right this second said five years ago, three years ago, i m never getting a facebook account? and have one now. exactly. there are tons of people that draw lines in the sand. i think that s a line in the sand th