One is something that we can all benefit from. When alex started writing this book, im sure, he wasnt exactly expecting it to be released in the midst of a pandemic. However, in my view, this topic could not be more relevant especially these days when so many of us are forced to have that day one mentality. So to help us kick off, alex, id love to ask you what you found to be so important about this topic that you wanted to focus your sights on really going deep, interviewing some of the leading ceos and also workers at all levels of Tech Companies. How does it fit into your overall journey. Yeah. So im a reporter here in silicon valley, and i cover the tech giants. And im a reporter that comes in with a slightly different background. Instead of going the journalism school, i studied Industrial Labor relations. And sort of put that in the back of i my mind, but really ive always focused on culture, organizational behavior, how companies are led, how work is structured. You know, thats