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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. IRC cofounder Andrew Zimmern on the set of Love Letter. Kristina Winn/Courtesy of Independent Restaurant Coalition This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
The Independent Restaurant Coalition and Cointreau plan to run a 30-second spot during Super Bowl LV.
The ad titled Love Letter encourages people to support their local restaurants.
The IRC is also pushing for increased federal aid and nationwide operating standards to help owners.
About a year ago, when the pandemic hit, a motley crew of around 30 independent restaurants and chefs banded together to form the Independent Restaurant Coalition. Today, the group boasts over 100,000 supporters.