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Neal Richter, Director of Science of Amazon Advertising, Named Chair of IAB Tech Lab Board of Directors for Fourth Year

/PRNewswire/ IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that they have elected their 2022 board members..

IAB Tech Lab Announces New Board Members And Chair

IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that it has elected its 2022 board members. Board members are vote

If the future of privacy is cookieless, what happens to the ad tech industry when third-party cookies go away?

Read later Audio version Summary: Google s pending changes to third-party cookies in Chrome put marketers on notice - but are we truly entering a cookieless ad tech world? Tapad CTO Jeff Olchovy shares his views on marketing technology in a cookieless future. ( © Juergen Faelchle - shutterstock) It seems like only yesterday when if you thought something was following you your family or friends might think you were a bit paranoid and suggest you see a psychiatrist. Nobody thinks that anymore. Thanks to the internet explosion of raw data and its wily little enablers-the Martech companies-you can rest assured that your every movement is being tracked in real time by an army of entities who want to detect what you re looking for first and sell it to you before the other guys get there.    

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