Channel 4 releases Christmas ad, #MerryDifferent
Channel 4’s first ever holiday ad takes a witty approach to the fact that Christmas is going to be a bit different this year, while also reiterating its long-term message that alternative ways of doing things should be celebrated 11/12/2020 9:15 am
The spot opens on a crisis meeting where Santa’s head elf reveals to an unexpected band of co-workers – including the tooth fairy and the Easter bunny – that due to “everything that is happening”, his boss is considering cancelling Christmas.
As the group tries to work out how the festivities can go ahead, the meeting quickly disintegrates, before help comes from an unlikely character, who reminds everyone that “different can be good”.
Holiday mascots overcome their differences in Channel 4’s irreverent Christmas ad
The campaign, directed by Jeff Low and David Kolbusz, sends a message about coming together despite people s differences.
by Brittaney Kiefer
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