Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) artic
Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) artic
When liberals and conservatives receive gift cards for politicized brands that clash with their own views, they are less appreciative of the gesture, new research indicates.
The April 13 symposium in Pullman is free and open to the public. It will feature three panels comprised of corporate marketing executives and a networking mixer.