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Airbnb executive and ‘modern elder’ Chip Conley’s pitch to reinvent retirement living MarketWatch 4 days ago BEST NEW IDEAS IN RETIREMENT It’s been more than 60 years since America’s first large-scale retirement community, Sun City, opened to the “55 and better” set. And, boy, did they open, with a line of cars two miles long on opening day curious to see the six model units and the makeshift golf course just outside of Phoenix. Popular Searches Del Webb, the creator of Sun City, tapped into an unrecognized, existential need. Ever since the Social Security Act had become law in 1935, which had the noble goal of creating a safety net for older Americans, people 55 and older felt the societal nudge to be put out to pasture. Basically, Webb planted the pasture. And, for the next three decades, the average retirement age in the U.S. dropped from 65 in 1960 to as low as around 60 in the early 1990s, although it has been on the rise ever since. 

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