Amazon to Retire Beloved Prime Now Service
Amazon to Retire Beloved Prime Now Service
Prime Now, which originally launched in 2014, uses Amazon and affiliated local stores to deliver last-minute items to members.
Emily Rella
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Since Amazon Prime came on to the scene in 2007, shoppers became accustomed to an online shopping experience that was nearly as irresistibly fast and convenient as walking into a brick-and-mortar store and purchasing what they wanted then and there.
With the creation of Prime Now seven years later, shoppers were able to order and receieve select essentials within a two-hour window.
Today, the online retail giant announced that it would be shuttering the Prime Now app and website by the end of the year and instead shouldering its Prime Now services under the main Amazon app and website, instead of having Prime Now exist as a standalone entity.