[Image: courtesy Unilever]
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Over the last decade or so, people have become increasingly interested in where their products come from and whether they align with their values. Starbucks customers can trace their coffee back to the farm where it was grown; Patagonia will tell you where its Better Sweater fleece was made.
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But what about toilet paper? A new ad campaign is hyping a start-up called Flush, that wants you to know which old growth forest you’re wiping with.
OK, not really. Flush is, thankfully, completely fake. But the campaign is from a real toilet paper start-up called Cloud Paper, which makes TP and paper towels out of bamboo. Launched in 2019, Cloud Paper has an impressive list of backers, including Marc Benioff, Mark Cuban, Robert Downey Jr.’s FootPrint Coalition Ventures fund, Ashton Kutcher, Gwyneth Paltrow, Guy Oseary, Code.org CEO Hadi Partovi, Uber CEO Dara Khosrowshahi, NFL star Russell Wilson, and C
on Dec. 28, 2020 - 10:00 AMComment
-TBWA\Spain throws a typical test drive on its ear. A special edition Ford Explorer in the country comes with a PlayStation 5. A three-minute ad subverts the format with various characters like zombies, a Kraken, an evil robot, a warrior and more.
“A limited-edition car that comes with a PS5 is not a normal car, so it didn’t deserve a normal presentation,” said
Juan García Escudero, CCO in TBWA\Spain. “I think it’s going to be a good surprise for the audience of TV motor programs.”
-Canada’s (and Fast Company’s)