COVID-19 Pandemic Intensifies Need For E-Commerce Fulfillment Solutions
By: Jeff Abeson, Vice President Business Development, Ryder System, Inc.
The importance of e-commerce capabilities is nothing new for retail, CPG, and food & beverage operations. Since before the coronavirus (COVID-19) pandemic, e-commerce fulfillment offered companies an avenue for growth as consumer purchasing behavior changed.
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As the pandemic forced many businesses to close, traditional retailers that didn’t have an e-commerce solution could not take advantage of consumers making the majority of purchases online. As a result, right now, the imperative for e-commerce fulfillment capabilities has never been stronger. And, it’s an essential strategy to keep sales moving as consumers remain apprehensive about shopping in brick-and-mortar stores.