Leading global digital out-of-home marketplace VIOOH, has announced its expansion into the French market, partnering with JCDecaux France to enable its
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2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is connecting to the programmatic digital ecosystem.
JCDecaux is accelerating the digital transformation of outdoor advertising
JCDecaux operates over 33,000 digital screens in 52 countries, delivering real-time, contextualised, geolocated communication, with dynamic content, that provides a new creative canvas, for the benefit of cities, advertisers, their agencies, citizens, visitors and tourists.
JCDecaux launches its DOOH programmatic offering in France with VIOOH padovanews.it - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from padovanews.it Daily Mail and Mail on Sunday newspapers.
by ExchangeWire PressBox on 30th Apr 2021 in News
Leading global digital out of home marketplace VIOOH has announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. VIOOH’s platform now connects advertising buyers and sellers in a premium marketplace, making JCDecaux Australia’s digital out of home (OOH) street furniture and large format inventory easily accessible in the Australian market.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data.
Global digital Out-Of-Home marketplace VIOOH launches in Australia
April 22, 2021 10:08
VIOOH, a global digital out-of-home marketplace, has announced its expansion into the Australian market.
The announcement:
Leading global digital out of home marketplace VIOOH, today announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. VIOOH’s platform now connects advertising buyers and sellers in a premium marketplace, making JCDecaux Australia’s digital out of home (OOH) street furniture and large format inventory easily accessible in the Australian market.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data.