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KingGee passes the crown with new brand positioning

KingGee passes the crown with new brand positioning
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

New south walesJayne willmottRichard ralphsmithRobert adcockWorkwear groupNew truth

KingGee in brand turnaround as consumers shift

KingGee in brand turnaround as consumers shift
ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.

New south walesRobert adcockJayne willmottRichard ralphsmithWorkwear groupTotally workwear

KingGee Decrees Customers Reign Supreme With New Brand Positioning

KingGee Decrees Customers Reign Supreme With New Brand Positioning
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

New south walesRobert adcockJayne willmottRichard ralphsmithWorkwear groupNew truth

KingGee wears the crown in new brand positioning

Speaking directly to the next generation of tradie.

Jason hazleKathryn dawson leeRichard ralphsmithJake robbJayne willmottWorkwear groupSwear theThey were any tougher dNew truth

KingGee tells Australian tradies You wear the crown in new campaign via DPR&Co

Iconic Australian workwear brand KingGee, part of the Workwear Group, has a new positioning via full-service agency DPR&Co. The relaunch highlights the rise in status of tradespeople in Australia. ‘You wear the crown’ not only speaks to the fact that tradies have earned a much more respect

Jake robbJayne willmottRichard ralphsmithWorkwear groupIconic australianNew truth