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State launches digital ad campaign to leverage exposure during NCAA tourney
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In an effort to take full advantage of the national attention coming to Indiana as it hosts the entire NCAA men’s basketball tournament, the state has enlisted some famous Hoosiers and some up-and-coming residents to launch a campaign to show why Indiana is a great place to live, work, study and play.
Former late night TV host David Letterman and ESPN SportsCenter co-host Sage Steele narrate portions of the campaign, with Letterman doing the voiceover for digital advertising that features Hoosiers such as Jerry Lee Atwood, co-founder of Union Western Clothing, which has outfitted celebrities such as Post Malone and Lil Nas X, and Jayne During, owner of Kuaba Gallery in Carmel, which features contemporary art from Zimbabwe and sends a portion of sales to the Kuaba Humanitarian Foundation.