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Voltas Beko urges families to share responsibilities equally at home
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The brand was at the receiving end of severe social media bashing last year for an ad associating the job of washing dishes only with women.
Consumer Durables brand Voltas Bekoâs new ad campaign â#GharSabkaZimmedariSabkiâ is an attempt to debunk the age old beliefs that women are responsible for looking after every aspect of the household.
Based on a modern Indian family set up, the film shows a boy, a son, sharing doing household work usually associated with the mother. This digital video is conceptualized by Voltas Beko and Momspresso, a content platform for mothers.