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UM Melbourne Snags General Mills $18M Media Account Away From Mindshare

UM Melbourne Snags General Mills $18M Media Account Away From Mindshare
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

El pasoAndrea suarezJay picconattoGeneral millOld el pasoNature valleyGeneral mills

Finnair picks new media agency for APAC region

Finnair has named IPG's Initiative as its new media agency for the APAC region. The remit will cover Japan, South Korea, Singapore, and Hong Kong.

South koreaHong kongJay picconattoClara allanJames smyllieMediabrand initiativeMonde nissinGeneral millsGeneral millNature valleyMedia agency

General Mills returns global media account to UM | News

General Mills returns global media account to UM | News
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South koreaUnited kingdomNew zealandHong kongEl pasoJay picconattoBetty crockerAndrea suarezGeneral millsOld el pasoNature valley

General Mills picks new global media agency

UM has been named the global media agency of record for General Mills. Its remit will include strategy, planning, buying, analytics, performance and commerce efforts for over 35 of its markets.

Matt wareJay picconattoAndrea suarezInterpublic groupGeneral millsGeneral millNature valleyGlobal media agency of recordNature valley

Brewing Success Strategies for the Nonalcoholic Market

Brewing Success Strategies for the Nonalcoholic Market
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Sarah hofstetterJay picconattoRachel tipographAndrew katzJohn walkerAthletic brewing companyMarketing solutionsBrave commerceAthletic brewingBill shufeltAdvanced marketing solutionsGeneral mills