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January 11, 2021
Modernize, modernize, modernize. The events of 2020 prompted many jewelry brands and retailers to fast-track their way into the digital age, and the call to action is even more urgent as the industry sets its agenda for 2021.
One of the latest companies to take a critical look at its brand strategy is the 110-year-old heritage jeweler Mayors. Founded in 1910 by Samuel Mayor Getz and the leading multibrand retailer in the southeastern United States Mayors was acquired by Watches of Switzerland in 2017.
Today marks the launch of a new campaign on the jeweler’s website and social channels, the first in a series of initiatives marking a new era for the store that includes a revamped e-commerce site, updated store interiors, and an expansion of its southeastern U.S. footprint.