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3 pieces of tech that could improve brands 2021
With 2021 right around the corner and an end to the COVID-19 pandemic possibly in sight, many businesses and merchants are making plans to get diners back into their establishments and shoppers back into their stores, both virtual and physical. Here are three pieces of tech that could help brands have a better 2021.
First, advanced site search and chatbots An AI-enabled site search engine will connect your visitors to the exact information they re looking for. Importantly, they get to pose questions in their terms, not yours; using programmed logic, the engine determines keywords and their position in a sentence to process requests, said Jay Atcheson, SVP of Marketing, R2i. an AI chat capability will significantly increase your scale and productivity by using predictive models to answer your customers most frequently asked questions. These AI-powered chat tools (Drift is a good example) allow you to engage customers across the e