SH Hotels & Resorts, the hotel brand management company founded by hospitality visionary Barry Sternlicht, Chairman and CEO of Starwood Capital Group, and Boscalt Hospitality, the real estate hospitality firm investing in key European cities founded by Liza Masias and Jaume Tapies, today announced their plans to reimagine the Eternal City s landmark Hotel Majestic under the French luxury house Baccarat.