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Will proactive SC force FMCG brands to review their tall health and wellness claims in ads?

Amidst the Patanjali controversy, experts assess the impact on the industry by the apex court’s intervention.

India generalCadbury bournvitaGauri chaudhariJ walter thompsonPrabhakar mundkurAhsanuddin amanullahManisha kapoorSachin tendulkarBritannia industriesMinistry of commerceAdvertising standards council of indiaPg health asiaJustices hima kohliHindustan unileverMilk bikisBrand innerworld

Empowering Cancer Awareness: Impactful Campaigns and Early Detection Strategies

Discover impactful cancer awareness campaigns like 'Melanoma Likes Me' and 'HIM' that leverage social media for early detection and prevention.

Husbands initiated movementHusband initiated movementMelanoma patientsMelanoma likes meInitiated movementBreast cancerJatin roy

What does the clear teeth aligners category, stand to gain from mass advertising?

toothsi, a prominent brand in the category, is advertising during the ongoing IPL 2023 on JioCInema.

Virat kohliShuchita wadhwaAnushka sharmaIndian premier leagueOgilvy health wellnessGujarat titansJatin royClear alignersDental braces

How to solve the great Indian oral health puzzle

Our guest author Atin Roy suggests a collaborative effort by the government and leading brands in the health/oral care space to alleviate the situation.

Indian dental associationJatin royBhagavata puranaLord krishnaOral health care

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