Jaspal Co, a Thai fashion and lifestyle retailer, is getting closer to its ambitious plan to become a regional company after recently being awarded a licence to distribute and market Diesel, a renowned Italian fashion brand, in Thailand and Vietnam.
With the World Cup 2022 in Qatar kicking off on Sunday, business operators expect a moderate boost in consumer spending from the 32-day football tournament.
If Thais were asked whether they are prouder to wear local or international brands, the answer not so long ago would definitely be imported fashion brands.